JAKARTA — Indonesia is turning into an important battleground for dating apps, thanks to its large population of young internet users and the potential for growth. Local startups such as Wavoo and Setipe are facing off against foreign apps like Gather and Tinder from the U. Indonesia also has Executives at dating app startups and some investors are bullish about the prospects for the industry, in which they see a vast potential market. Domex Mandey, CEO of Wavoo, estimates there are more than 35 million Indonesian internet users in the toyear-old age group — the primary target for online dating players. And Setipe CEO Razi Thalib said of that 35 million, there is a total addressable market of 27 million singles who are online. Andrias Ekoyuono, vice president of business development at Jakarta based Ideosource, said that most Indonesians will not need specific apps for dating or making new acquaintances. Another obstacle, Ekoyuono said, is the psychological barrier that those who are using dating apps are considered by their peers to be “undesired singles. Thalib said that perceptions such as undesirability will change with the growth of more serious apps. Thalib and other dating app startups believe that Indonesians’ habits as major social media users are helping them adjust to the online dating platform.
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Indonesia can be considered quite conservative when it comes to dating. In the country, premarital sex is viewed as highly unacceptable and adults are expected to get married and have children before they turn Twenty-seven-year-old Meylisa Agustina is a journalist and beauty blogger. Her work and social circles are dominated by women, which led her to use dating app Tinder to find a potential romantic partner.
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With constant questions from our families about when we’re going to get married, more people are turning to dating apps in order to find ‘the one. The mobile data and analytics platform found that people were willing to invest in dating apps in order to find their future partners. Although Singaporeans spent the most, there was an enormous growth in the percentages of Malaysians and Indonesians spending money on dating apps, at percent and percent respectively.
Based on a press release by App Annie, Tinder was the top downloaded app that consumers spent money on worldwide in In terms of nationwide usage, Tinder was listed as the number 3 app in Singapore, number 4 in Malaysia, and number 6 in Indonesia.
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Like the majority of people in her twenties, Dewi is familiar withdating applications. Unlike different customers, nevertheless, she is certainly not there certainly to seek a partner. Certainly not also for a laid-back hookup. Dating apps possess progressively end up being a crucial part of the travelling knowledge, attaching solo visitors seeking occasional holiday flings.
Dewi began relocating her organisation online pair of years back, as well as has actually not looked back. But, she claims, functioning ailments were actually tough.
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Dewi’s phone is constantly buzzing. Like most people in her twenties, Dewi is no stranger to dating apps. But my favourite is Tinder,” says the year-old. Unlike other users, however, she is not there to look for a partner. Not even for a casual hookup. Living on the holiday island of Bali, Dewi means business when she swipes right on the app, trawling for “Tinder tourists”. Dating apps have increasingly become an essential part of the travelling experience, connecting solo travellers seeking casual holiday flings.
The demand is such that Tinder has a dedicated feature called “Tinder Passport”, which allows travellers to conveniently scout for dates in their chosen holiday destination before they even land in the country. With over 5 million international tourists visiting Bali every year, dating apps like Tinder bring good business right to Dewi and other sex workers’ fingertips. Dewi began moving her business online two years ago, and has not looked back. Before Tinder, she mainly worked out of the island’s many nightclubs and bars.
But, she says, working conditions were rough.
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